difference between microsoft wedge keyboard business and retail

However, sharing technological know-how with foreign companies is a bit riskier for technology-based companies. is in search of partners, for out-licensing its diverse technologies such as respiratory, urology, etc. In the sphere of high technology, many companies provide technical know-how through this arrangement like Ranbaxy Laboratories Ltd. The greatest advantage of licensing model is that the licensee bears the developmental cost and the risk associated with launching foreign operations. The licensee company then makes a huge capital investment to commence its operations. Involves one time transfer of property or rights.īy the term licensing we mean a business model in which the licensor grants the right to use intellectual property, brand or produce a company’s product to the licensee, for royalty. The licensor has control on the use of intellectual property by the licensee, but has no control on the licensee's business.įranchisor exerts considerable control over franchisee's business and process. Licensing is an arrangement in which a company (licensor) sells the right to use intellectual property or produce a company's product to the licensee, for royalty.įranchising is an arrangement in which the franchisor permits franchisee to use business model or brand name for a fee, to conduct business, as an independent branch of the parent company (franchisor).įranchising regulations or Company Law as the case may be. The five major ways of entering a foreign market are exporting, licensing, franchising, forming joint ventures or establishing a wholly owned subsidiary. This can be done by transferring skills and product offering, which they acquire from their unique competencies to the foreign market.

There are several ways of entering the global arena to serve the foreign market that helps to earn better returns for the company. When it comes to business expansion, the first thing that strikes our mind is ‘international business’ a term we hear frequently, but many facts are yet to be disclosed.

Difference between microsoft wedge keyboard business and retail